The folks that put a sticker on their door is declaring that they will not discriminate against anyone regardless of their sex, age, race, disability, sexual orientation, veteran status or economic status and they will be treated with dignity and respect.
Sadly some business choose to not to take the pledge. I guess they are not welcoming to one or more of the protected classes. Or they haven’t heard about the campaign yet.
The City of Huntington passed an ordinance
That does protect these classes.