ENTREPRENEURS

Building the Relationship vs. Making the Sale: The Importance of Good Customer Service

Your customers are at the heart of your business’s success. How you manage those relationships can strengthen their loyalty and your bottom line. Visa has teamed up with renowned small business expert and USA Today columnist Rhonda Abrams to create the “Love Your Customers” guide. Inside, you’ll find easy-to-implement tips to help you target, acquire, and hold on to the best mix of customers. The guide will show you the basics of how to:

  • Attract new customers
  • Convert prospects to customers
  • Offer stellar customer service
  • Retain existing customers

We’ve also included checklists and worksheets that you can download, print out, and keep at your fingertips.

Create opportunities for the customer to buy, rather than simply opportunities for you to sell. Download the Love Your Customers Guide today and see the benefits of fostering positive relationships with your company’s current and future customers.