Client Stories

“You have to fight for your business.” Elizabeth points out, explaining the need to compete to stay ahead, removing the hindrances to growth. “If we fail to
grow and develop our business, we can’t expect to succeed.”


Noni Beauty Supply

In 2018, Elizabeth Caul celebrated 5 years in business. Noni Beauty Supply provides a wide variety of cosmetology supplies. Elizabeth’s secret to success? Ensuring that the store is customer focused. She travels to trade shows to keep up with trends and styles, working with distributors in larger markets to bring the best quality and variety to the Huntington store.

Elizabeth attended Unlimited Future’s Planning for Profit course taught by Ursulette Huntley in 2010. She gained
valuable knowledge on starting a business. She credits the early encouragement of her mother and grandmother especially with giving her confidence to go into business. You can visit Noni Beauty Supply at 917 20th Street in Huntington.

Elevate Elixirs: Resources

Mark Smith is the owner and operator of Elevate Elixirs, a kombucha brewing company based in Huntington, WV. Mark and his wife Gina discovered kombucha while traveling and started making their own blends at home. Friends, Family, and co-workers loved getting a sample of Mark’s latest flavor and kept saying you could make this into a business!

So they did, coming to Unlimited Future to learn about business incorporation and licensing requirements for their unique product. Then an opportunity to enter the
Strong Mountain Communities’ Good Jobs Business Plan Competition incentivized them to write a long term plan to grow their business. Unlimited Future coached them through the competition reviewing business plans and supporting their in-person pitch. After winning the grand prize, they also received product development support from RCBI and are looking for space to grow supported by HADCO.

A great product, passionate people and the right network of support gave Elevate Elixirs a jump start! They now distribute across the Huntington Area and to more than ten cities in West Virginia. You can find their product at The Wild Ramp and Butter It Up at the Market (also clients of Unlimited Future).

Invest in Place
Cicada Books is a bookstore and coffee shop that has created a third space in West Huntington for people to gather. The bright blue facade and an eclectic interior create a relaxing and cozy vibe with lots of nooks to sit with a book or meet with a friend.

Dawn Norman has always wanted to start a bookstore and has owned AMS Direct, a direct mail and marketing company for 25 years. Cicada is an opportunity to share her vision and experience as an entrepreneur
with her daughter Katie. After living in Central City, Dawn decided “this is the place that I want to invest in and show people why it’s a great place.” Cicada Books is a business building the community that the owners Dawn and Katie want to live in and they welcome other likeminded entrepreneurs to invest in the revitalization of this area.

Dawn started AMS Direct in the AFI Incubator in 1996. She returned to UFI for assistance in starting a second business.