Building a Brand for Local Meat Toolkits
(These toolkits were supported by the USDA Rural Business Development Grant program)
Click an icon below to download the kit.
Labeling Toolkit
Designing Your Brand Identity: Labels
Logos Toolkit
Developing Your Brand Identity: Logos
Marketing Materials Toolkit
Building a Brand: Marketing Materials
Photo Toolkit
Building a Brand for Local Meat: Photography
Producer Toolkit
Growing to Standard: Producer Tips
Retailer Toolkit
Growing to Standard: Retailer Tips
Webinars
Meat Regulations with the WVDA
Join Quinton Jones of the West Virginia Department of Agriculture as he presents on meat regulations in the state of West Virginia.
Entering Markets and Meeting Protocol
Join us for a look at the Local Meat Branding Toolkits we produced with Swift Level Fine Meats, Downstream Strategies and Unlimited Future, Inc. (supported by the USDA Rural Business Development Grant program). Toolkits are located at the top of this page.
Beefing Up Appalachia
Did you know that consumers throughout Appalachia consume around 39 pounds of beef per year and and 31 pounds of pork per year? If consumers were purchasing this meat from regional producers, beef producers would have to slaughter and process 99% of the current beef cattle inventory to meet regional demand! Hog production would need to increase almost 90 fold to reach regional consumption! Follow along with Jennifer Jones of Swift Level Fine Meats as she discusses how they have risen to meet this demand for local meat in West Virginia.